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A woodcut printer's device This is the trademark of the Giunta family, one of the most famous and prolific printing dynasties in Florence and Venice during the 1500s. set within a rectangular border. It depicts two nude putti standing on a stone base, flanking and reaching toward a large, ornate fleur-de-lis The fleur-de-lis is the heraldic symbol of the city of Florence, where the Giunta press originated. that rises from a central pedestal. The pedestal contains a circular medallion with the letter 'F' Standing for "Florentina" (Florentine), identifying the branch of the Giunta family business.. At the bottom of the device, a rectangular plinth bears the motto: NOTHING MORE PURE Original Latin: NIL CANDIDIVS. This motto served as a brand promise, suggesting that the Giunta editions were "purer" or more accurately edited than those of their competitors..